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The Care Bears Movie

By Charles Solomon

The Care Bears were a line of multicolored teddy bears that racked up more than $200 million in retail sales in 1984. The Care Bears Movie was essentially a 75-minute commercial to introduce the new Care Bear Cousins, disguised as a smarmy story about sharing feelings. The film earned $23 million theatrically and ushered in a spate of cheap animated films created to sell merchandise to children. The plot interweaves the stories of Kim and Jason, two lonely orphans who have given up caring, and of Nicholas, a friendless magician's assistant who's seduced by an evil spirit. The Care Bears resolve everyone's problems. Years later, the Care Bears' popularity has waned and the film stands as a reminder of one of the less admirable uses of animation. The stars, hearts, rainbows, and saccharine songs can't disguise the barefaced commercialism behind the threadbare story.

 

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FILM FACTS

Buy this VHS movie from Amazon.com! (Click here!)Buy this DVD from Amazon.com! (Click here!)Soundtrack unavailable at Amazon.com - try eBay (see links below)Rated GNot on an American Film Institute 100 list

Director: Arna Selznick

Stars: Georgia Engel, Mickey Rooney

Released: March 29, 1985

Availability: DVD VHS


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