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The Time RIAA Certified Gold! Click here to see this CD at!

By Bill Holdship

The only problem with the Time's first album is that it isn't really the Time. Sure, that's Morris Day singing. Who else could it be? The music, however, is provided by Prince. Back in 1981, Prince was a superstar waiting to happen. So you have Day's swagger and sexual come-ons ("Oh Baby"--actually, every track here!) and Prince making the whole shebang sound like a more psychedelic Ohio Players. No small compliment, that, although soon after this came out, the real Time formed and became the Twin City's all-time best R&B group. Which is why What Time Is It? is really the Time's classic debut.

1. Get It Up4. Cool
2. Girl5. Oh Baby
3. After Hi School6. Stick


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Artist: The Time

Released: October 2, 1981

Availability: CD, Vinyl

Awards:  Gold

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