1982 Fleer BaseballBy Patrick Mondout
Fleer produced its second set of 660 baseball cards in 1982. Due to an appeals
court decision in late 1981 that at first seemed like a death
sentence, Fleer was unable to distribute these cards with their bubblegum,
and instead included team logo stickers for the first time. This was a
blessing in disguise for us collectors as it potentially meant one less
card in the package damaged by "gum stains" and their gum wasn't
that tasty anyway.
The set itself has long been criticized for its sometimes out-of-focus
photography, but the blame lies not with the photographers. It is hard to
imagine a baseball card company knowingly using soft-focus pictures and
these were essentially the same guys who shot the photos for the '81 set.
And even if one photographer on the east coast had a problem with his
equipment that he unbelievable did not notice, what are the odds that
there west coast photographer would have the same problem?
So what happened? Long time Fleer photographer Lou
Sauritch explained it to me:
"Printing is a four color process. You
lay the four colors on top of each other. It's precise. If you're off a
little bit, it going to look fuzzy. And that's what happened - (Fleer)
went to a bad printing place. (The photographers) didn't change
anything. That kind of bothered me when people would say, "Oh,
you're from Fleer" and you could say, "well, I can explain to
you what happened..."
As someone who owns a number of the Lou's 1981 "outtake"
slides, I can assure you there was not a problem with the photography. I
took one of these slides - one of Dan Driessen of the Cincinnati Reds at
Dodger Stadium - and made a "Faux Fleer" card showing what the
set could have looked like (see below). Note that this is not one of my
best "Sauritch" slides (the lighting was hardly ideal) and yet
it turns out sharper than 90% of the real '82 Fleer cards.
It is really unfortunate that Fleer never bothered to
"correct" the color separation problems in a second printing.
This set was actually more attractive than its predecessor and the simple
design was effective. Even with a rookie card of Cal Ripken, this set has
been largely ignored by collectors. Other rookie cards included Dave
Righetti, Tim Wallach, Steve Sax, Dave Stewart, Johnny Ray, George Bell,
and Lee Smith.
Another factor working against this set at the time which cannot be
ignored is that the controversy surrounding the errors in the inaugural
Donruss and Fleer. That mere controversy turned to outright cynicism when
valuable error cards again turned up in their 1982 sets. Instead of a Tim
Flannery of the San Diego Padres reversed negative, we had a John
Littlefield of the Padres reversed negative. Instead of Graig Nettles name
misspelled on the back, we had "All" Hrabosky (instead of Al,
but you knew that). This led some to actually boycott the sets.
The Hrabosky error card actually comes in three flavors. The first
misspells his first name and also lists his height at a misleading
5'1" (Ted Turner may have been a wacky owner - once making himself
manager for a day - but he was no Bill Veeck).1
The second version corrects the misspelling but still shortchanges
"Al." They finally got both his name and height right in the
third printing.
Fleer had an excuse for so many errors in their 1981
set, which was rushed into production after the court decision, but it
was harder to excuse all the errors in this set and the color separation
issue should have been spotted/corrected when the proofs came back. All
totaled, it was a missed opportunity for a company that came out of 1981
with the most momentum of the Big Three.
A checklist for all 660 cards is available here.
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1982 Fleer at a Glance |
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Back |
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Yankee Powerhouse |
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Wax Pack |
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All-Stars |
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Pete and Re-Pete |
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Most Hits, Most Runs |
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Notes:
1. St. Louis Browns' owner Bill Veeck, as you may recall, inserted
3'7" Eddie Gaedel as a pinch hitter in a 1951 game as a publicity
stunt.
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