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Ad Rates for Super Bowl Telecasts

By Patrick Mondout

Advertising shown during the Super Bowl is often as anticipated and watched as the game itself. One of the most famous television ads of all time was the one Apple used to launch the Macintosh in January, 1984 (known as the "Big Brother" ad, it was only shown during Super Bowl XVIII).

The table below shows what it would have cost you to purchase a 30 second advertising slot from the network for each Super Bowl during the Awesome80s (figures for the Super70s are here).

Game Year Amount
XXIV 1990 $700,000
XXIII 1989 $675,000
XXII 1988 $645,000
XXI 1987 $600,000
XX 1986 $550,000
XIX 1985 $525,000
XVIII 1984 $368,000
XVII 1983 $400,000
XVI 1982 $324,000
XV 1981 $275,000
XIV 1980 $222,000


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Courtesy of Apple Computer

Super Bowl I (1967): $42,000

Super Bowl XXXIV (1999): $1,600,000

Awesome80s Average: $480,364

Source: Leo Burnett's Starcom Media Services and Media That Works

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